Showing posts with label sales letter. Show all posts
Showing posts with label sales letter. Show all posts

Saturday, May 18, 2013

Sales Letter: E-Book ClickBank – Better Booster Clubs

Sales Letter: E-Book ClickBank - Better Booster ClubsClick Image To Visit SiteAs many of you have probably experienced, budget cuts have forced many schools to curtail or even eliminate funding for extracurricular activities in schools today.
To make up the difference, a lot of schools have had to drop certain activities or entire programs altogether.  Others have gone to charging ever-increasing participation fees that prevent at least some people from participating or participating in multiple activities.

…because these activities are often once-in-a-lifetime opportunities that, in my own experience, build self-esteem, discipline and character and contribute tremendously to the well-roundedness of a young person’s education.
In fact, in my high school, it was equally as cool to be in the boy’s chorus as it was to play football.
In chorus, which involved 120 guys…half the male population of our school…we recorded albums, went on an annual tour, sang for the Vice President in the White House and opened the Cherry Blossom Festival in Washington, DC my senior year.
In football, WE NEVER LOST a game and won state championships in all of my four years.  We were so good in fact, that my high school coach was named National High School Coach of the Year my senior year.
I knocked on many doors.  But instead of selling restaurant cards, coupon books, plants, mulch and water softener like kids do today, we sold boxes of candy and did a variety of other, more familiar, fundraising activities.
When I was a junior, I was the top salesperson in my high school for one of the activities I participated in.  I sold over 2,000 boxes of candy that year.
But in my senior year, I didn’t want to work that hard.  I wasn’t lazy … I just got smart like kids are supposed to do from year to year!
So, instead of going door-to-door in the dead of winter like I had the year before, I devised a new – and what turned out to be a much better – fundraising strategy.
In fact, I netted more than double the funds I’d raised just a year before. And rather than knocking on over 3,000 doors, I called on just 6 people and all told, it took me less than a day.
When I was in college, I was a successful middle school and high school coach.  In fact, the football teams I worked with in the two years I coached never lost a game.  During that time, I also raised money and was able to provide my team with all new equipment and uniforms, which was accomplished with just 2 calls.
So I learned very early on how to raise a lot of funds with very little effort and how to build and sustain winning programs too.
When I finished college, I was recruited to become a Development Director – or chief fundraising officer – of a high school.
I was tasked with all fundraising, public relations and student recruitment activities.  And, like… Read more…

Tuesday, May 14, 2013

Write Better Copy – Write Better Copy by Glenn Fisher


Write Better Copy - Write Better Copy by Glenn FisherClick Image To Visit SiteEnter your name and email below to get instant access to your free copy of Five Ways to Improve Any Sales PromotionIn Less Than Minutes…
Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with…

For years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.
All through this period there is an unspoken suggestion – if you don’t understand what you’re reading, it’s your fault. It’s not that the book is difficult to understand, it’s that YOU are too dumb to understand it.
So you read more, you learn more, you waste your time working through impossible literature that means nothing to you.
Only problem is, if you decide after all this that you’re going to work in advertising – you’re buggered.
The first thing I had beaten out of me – and the first thing I beat out of any trainee copywriter – is the misapprehension that only difficult writing is good writing.
The crappy flowery language that ‘writers-to-be’ adopt in their early days (to prove themselves as ‘an artist’) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on repeatedly until it resembles a Jackson Pollock painting.
When you’re hoping to sell something to someone who doesn’t really want to be sold to, you need to speak as simply and as directly as possible. You need to write as though you’re explaining it to a mate.
Because if you can be yourself in your writing, your message – whatever it may be – WILL shine through, trust me.
Whether you’re a copywriter or a marketer, when it comes to write sales copy, the fact is…
It figures, right? That’s why it is so important that your copywriting is as effective as it can be.
Hell, it doesn’t matter if you’re writing copy for your own products, or you’re writing copy for somebody else’s…
That’s why, right now, not only would I like to arrange a one-to-one copy critique, I’m going to share more than 20 quick and simple techniques that I have personally used to at least double the conversion of my own writing and sell a hell of a lot more.
In fact, I’m not bragging, but these very tactics have helped me write copy that has made over £10 million, selling everything from online marketing courses to Elvis’ hair.
Whatever level you are at as a copywriter, you’ll be able to use these tried and tested techniques to improve your copywriting and make a ton more sales.
Even if you have already written copy that has sold millions, you’ll still discover a number of techniques that you have NOT tried before… and they could very easily make your copy EVEN MORE effective.
Well, I’m sure you understand that… Read more…